Marketing your product or service is crucial for attracting customers and sustaining customer relationships over time. As a small business owner, you likely don't have a large marketing budget. However, implementing an effective marketing strategy doesn't have to cost you a lot of money. Whether you promote your business on social media or use coupons to get customers through your door, a strong marketing plan will ensure you focus on the right strategies to attract customers to your business. Check out the online resources below to help you establish a marketing plan.
In order to develop an effective marketing plan, you have to understand the needs of your customer. Market research will help you identify what customers to target and how to craft the messaging for your product or service. Market research can help you:
Keeping an up-to-date website can help build awareness for your business and grow your customer base. To start building an online presence for your business, follow the key steps below:
Marketing using social media, such as Facebook and Twitter, can also create awareness for your business. It also provides a platform for you to build relationships with customers.