Attract customers


Develop a Marketing Plan

Marketing your product or service is crucial for attracting customers and sustaining customer relationships over time. As a small business owner, you likely don't have a large marketing budget. However, implementing an effective marketing strategy doesn't have to cost you a lot of money. Whether you promote your business on social media or use coupons to get customers through your door, a strong marketing plan will ensure you focus on the right strategies to attract customers to your business. Check out the online resources below to help you establish a marketing plan.

Small Business Administration Marketing Resources
Marketing Courses on SBA's Online Learning Center
Business Technical Assistance Program

Research Your Market

In order to develop an effective marketing plan, you have to understand the needs of your customer. Market research will help you identify what customers to target and how to craft the messaging for your product or service. Market research can help you:

  • Reduce business risks
  • Spot current and upcoming problems in your industry
  • Identify sales opportunities
Market Research Course

Create an Online Presence

Keeping an up-to-date website can help build awareness for your business and grow your customer base. To start building an online presence for your business, follow the key steps below:

  1. Determine the purpose of your website: Will you be using your website to just provide general information or do you plan to use it for selling products and processing transactions?
  2. Create a domain name and register it: The domain name is the URL that you'll share to customer and promote on social media. There are several services online where you can register a domain name.
  3. Design your website: There are many services that allow you to build a website using a pre-built template. You can also hire a web designer for a more custom website.
  4. Choose a web host and launch: Your website needs a host where all the data is stored. The service you used to buy your domain name often provides web hosting services as well.
  5. Add a shopping cart and start processing transactions online: If you plan to sell products or services through your website, set-up a third-party payment processor. This is often offered through your web hosting service.

Social Media Marketing

Marketing using social media, such as Facebook and Twitter, can also create awareness for your business. It also provides a platform for you to build relationships with customers.

Social Media Marketing Course
Get Your Business Online with Google
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