Write a Business Plan

Your roadmap to profitability

Write a Business Plan

Writing a business plan is one of the first and most important steps of starting a business. A well-prepared business plan increases your chance for success and can help you avoid pitfalls. Going through the business planning process helps you set goals and articulate a road map for getting there. Your plan doesn't need to be long or overly formal to be effective in helping you start and grow your business.

Important Business Plan Elements

  1. Executive Summary: Considered the most important section of your business plan. It briefly outlines your business and communicates your goals.
  2. Business Description: Overview of your business; concisely describes your product or service and what differentiates you from competitors.
  3. Product and Services: This expands on the executive summary and provides more detail on how your product or service is solving a problem for your target market and what sets you apart.
  4. Market Analysis: Identify your customers, industry, and competitors.
  5. Marketing and Sales: A plan for how you intend to market your product or service and reach your target customers.
  6. Financial Plan: Outline how much money it will cost you to open your business and how much you expect to make in the first few years of operation.

Business Planning Resources

Business Technical Assistance Program

Connect with a small business consultant to help you write a business plan through the City's Business Technical Assistance Program.

List of B-TAP Service Providers

U.S. Small Business Administration

The SBA offers guides, online training, and templates to assist you in the business planning process.

SBA Guide to Business Planning
How to Write a Business Plan Course


An online tool that provides resources for business planning and growing your business.

How To Write a Business Plan
Business Plan Templates


Connects entrepreneurs and small business owners to mentorship and free business advising.

Business Planning Center
Register for SCORE's Business Plan Workshop
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